Texas Hotel & Lodging AssociationTHLA is a nonprofit hotel trade association representing every aspect of the lodging industry across Texas. Learn about the benefits of being a member today! Representing over 5,000 members from the largest convention center hotels to the smallest B&Bs, the Texas Hotel & Lodging Association is the largest state lodging association in the nation. Advocating for and serving the Texas lodging industry since 1903. Governmental affairs representation, legal services lodging properties, website listings, endorsed vendor programs, and more. XXXXtexaslodgingXXXX/