Since its establishment in 1921, Alessi has gradually evolved, becoming a leading exponent of the “Factories of Italian design”, capable of mediating between the most interesting expressions of international creativity and the public, society and the market. Its mission is to translate these creative expressions into real objects capable of fulfilling dreams and satisfying the public’s desires. Making the ordinary extraordinary. Creating everyday objects that are interesting and desirable, where aesthetics, functionality and quality find their balance in a cultural and emotional dimension that charms and surprises. Alessi’s commitment is to translate the search for the most advanced cultural, aesthetic, executive and functional quality into industrial mass production. It has been called a “Factory of dreams” and its aim is to respond, with its products, to the need for happiness, for Art and Poetry, a need shared by the whole of mankind.